Thirty years ago, Annette Comer opened a Merle Norman Cosmetics Studio on Main Street in downtown Covington.  

At the time, she was working at Hercules, Inc., but had a dream of owning her own business as well. 

“I wanted to be my own boss in a business that could make women feel better about themselves,” she recalled. 

The business started out selling skin care and cosmetics, but as the years passed, began to expand.  

First came the addition of nail and hair services.  After five years, she bought the building at 344 W. Main Street and moved the business to its current home.  

In this new location, the business continued to grow.  Waxing services were added.  Then massage, pedicures and facials. Eventually ear piercing was added. 

Retail expanded to include clothes, wigs and jewelry. And in spite of ebbs and flows within the area and within the country, the business held strong and continued to thrive.  

“Over the many years, I have loved serving the community and making each woman feel cared for, loved and beautiful,” said Annette. 

But Comer’s journey now takes her in another direction of serving women on a larger scale. She recently launched the World’s Greatest Women podcast and is ushering out programs centered around elevating women to higher levels of success.

With this new venture in full swing, Annette has decided to exit the beauty business.  She now has the franchise up for sale and is looking for someone to move it out of the existing location. 

“Merle Norman is a wonderful product line and the franchise opportunity is perfect for someone who would love to be their own boss and walk into a business already proven to be successful,” she said. 

Comer is also offering all of the spa equipment for sale “which is ideal for someone who has always dreamed of owning their own day spa.” 

“Both opportunities have been priced for quick sale and have financing options available for the right qualified buyer,” she said. 

For further information, contact Annette at 540-968-3693.

Annette Comer, owner of the Merle Norman Cosmetics Studio on Main Street in Covington, has decided to sell her franchise. Comer’s career path has taken her in a different direction, as she has launched a podcast called, “World’s Greatest Women,” that centers on elevating women to higher levels of success. Comer opened Merle Norman in downtown Covington about 30 years ago. (Gavin Dressler Photos)